The Challenge
Finom provides business banking, invoicing, and accounting tools to over 150,000 SMEs and freelancers across Europe. Operating in Germany, France, Italy, Netherlands, Belgium, Spain, and other markets, their growth team needed to create localized paid social ads, landing page graphics, and educational content for each market. Financial services require trust and professionalism in visual presentation, but coordinating design work across markets was slow and expensive. Each market had slightly different visual interpretations of the brand, diluting the cohesive, trustworthy image essential for a fintech platform.
The Solution
Finom adopted Pixy to centralize their visual production while enabling rapid localization. They created brand-locked templates for product feature graphics, comparison charts, testimonial cards, and ad creatives that maintain their clean, professional fintech aesthetic. Now their growth team can launch coordinated campaigns across all European markets with localized copy but perfectly consistent visual branding. When they release new features like their Interest Wallet or international payments, marketing assets are ready for every market within hours.
The Results
In fintech, trust is everything. Pixy ensures we look professional and consistent across every market, which is critical when you're asking businesses to trust you with their finances.
