The Challenge
Amenitiz provides all-in-one hotel management software to over 15,000 independent properties across Europe, offering PMS, booking engines, channel managers, and website builders. Their marketing team needed to create educational content explaining complex hospitality technology to small hotel owners who aren't tech-savvy. Each product feature, integration announcement, and comparison guide required custom graphics, screenshots with annotations, and multi-channel campaign assets. The small team was stretched between product marketing, customer education, and growth campaigns, with design work becoming a constant bottleneck.
The Solution
Amenitiz implemented Pixy to streamline their visual content production across product marketing and customer education. They built templates for feature comparison charts, integration diagrams, tutorial graphics, and campaign visuals that maintain their approachable, professional brand. Now when they launch new features like their dynamic pricing tool or payment processing, the marketing team can quickly generate explainer graphics, social media assets, email headers, and landing page visuals. The team shifted focus from production tasks to strategic content that helps hoteliers understand how technology can grow their business.
The Results
We're explaining complex hotel technology to busy property owners who need simple, clear visuals. Pixy lets our small team produce the volume of educational content our customers need without sacrificing quality.
